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About Contraception Direct

Our Story

Contraception Direct is an NHS Pharmacy Contraception Service run by Pharmacy Services Direct (Imaan Ltd) in St. Helens, Merseyside. Founded by Benjamin Mason and Usama Ali, our mission is to make accessing your contraceptive pill as easy as ordering anything else online.

We operate under Patient Group Directions following UKMEC guidelines, the same clinical standards your GP uses. Our pharmacy is registered with the GPhC (Registration: 9013012).

The service is run by a small team of GPhC-registered pharmacists who are specially trained in contraception and dedicated to this service. Every consultation is a phone call with a named pharmacist, and every supply is checked against the national Patient Group Direction before anything is posted.

What we provide, and what we do not

We specialise in the contraceptive pill only, supplied free through the NHS Pharmacy Contraception Service.

We provide

  • The combined pill and the progestogen-only pill (mini pill)
  • Starting, restarting, switching or continuing the pill
  • A phone consultation with a GPhC-registered pharmacist
  • Free UK-wide delivery in plain packaging, usually within 1 to 3 working days

We do not provide, and where to go instead

  • Emergency contraception (the morning after pill). Get it as soon as possible from a local pharmacy, your GP, a sexual health clinic or NHS 111. It works best the sooner it is taken.
  • Coils, implants, injections, patches and vaginal rings. Your GP or a sexual health clinic can fit or supply these.
  • STI testing. A sexual health clinic can test you, and many areas offer free NHS testing kits online. The pill does not protect against STIs.
  • Contraception for under 16s. A GP, a sexual health clinic or a local pharmacy can help in person.

Learn more about the service

Our Team

Consultations are carried out by our contraception specialist pharmacists, all registered with the GPhC. Between them, they have supplied the pill more than 12,000 times.

  • Maya Morawska, MPharm. Clinical Lead Pharmacist (GPhC: 2233096). Maya is a GPhC registered pharmacist and the Clinical Lead at Contraception Direct. She previously worked within a GP practice and brings that experience into her role. She ensures every consultation follows the NHS Pharmacy Contraception Service Patient Group Direction. Speaks English and Polish.
  • Katie McHugh, MPharm. Contraception Pharmacist (GPhC: 2238162). Katie is a GPhC registered pharmacist with specialist training in contraceptive pill care. She's friendly and easy to talk to, focusing on what works best for each person.
  • Humaira Malik, MPharm. Contraception Pharmacist (GPhC: 2235137). Humaira is a GPhC registered pharmacist with specialist training in contraception care. She has particular expertise in counselling on minimising side effects and helping people find the pill that suits them best. Speaks English, Urdu, Hindi.
  • Benjamin Mason. Co-founder and Director of Business Development. Benjamin co-founded Contraception Direct with Usama to make contraception more accessible and straightforward. He oversees the wider direction and daily running of the service.
  • Usama Ali, MPharm. Co-founder and Director of Digital Health (GPhC: 2224726). Usama co-founded Contraception Direct with Benjamin. With a background in pharmacy and digital health, he focuses on using innovative technology to build efficient and secure systems that make care quicker and easier to access.
  • Jay Rowe. Director of Operations. Jay oversees the daily operations of Contraception Direct, ensuring the process from pharmacist approval to delivery is accurate, discreet and on time.

How to check we are a genuine NHS pharmacy

You can check that we are a genuine, regulated NHS pharmacy without taking our word for it. Each of these registers is public and run by the regulator, not by us.

Each pharmacist's GPhC number above links to their entry on the public GPhC register. Our guide on whether Contraception Direct is safe and legitimate explains what each check means.

How the service is funded

The service is free because it is part of the NHS Pharmacy Contraception Service, which NHS England commissions from community pharmacies. The NHS pays the pharmacy a fee for each consultation and covers the cost of the pill, so there is nothing for you to pay.

Contraception Direct covers the cost of postage itself. We never ask for card details, and there is no subscription or membership. See how the service works or read patient reviews.

Regulatory Information

Pharmacy: Pharmacy Services Direct. Company: Imaan Ltd. GPhC Registered Pharmacy: 9013012. ICO Registration: ZA387968. Superintendent Pharmacist: Abrar Rehman (GPhC: 2044890). Company Registration: 06415284.

Unit 3 Micklehead Business Village, St. Michaels Road, Lea Green, St. Helens, Merseyside, WA9 4YU

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Book a free consultation with one of our pharmacists.

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